Page 41 - 扶輪月刊 2024年11月號

ɓ֛ึԐ༩f™Ңٝ༸dޜ֋
him walk. And he said to me, “It wasn’t
НdЫʊ຾ίΌଢ΢ή༾ཀ஢
‘John’ all those years ago; it was me. And
I don’t need anyone’s pity or shame. I just
εʃՅ௦ຌ࠻π٫dЫɰɓ֛
him walk. And he said to me, “It wasn’t
want to get on and damn well eradicate
‘John’ all those years ago; it was me. And
ᛓཀ˼ࡁ݂ٙԫfШவࡈ݂ԫ
this disease once and for all.”
I don’t need anyone’s pity or shame. I just
तйᜫҢชਗٙɓᓃ݊ද׌f
It played a formative role not just in
want to get on and damn well eradicate
my story but, I would argue, in the found-
Ϊމߒጫ຾ཀᅰ඄eᅰ˜eᅰ
this disease once and for all.”
ing of Global Citizen.
It played a formative role not just in
ϋٙрɢd஼နܨూəᕐၺٙ
Describe what Global Citizen does.
my story but, I would argue, in the found-
̌ঐd୞׵ኋ၍Ϟᓃർd˼ࠠ
The foundin
ing of Global Citizen.g of Global Citizen was really
ᐏБԐٙঐɢd௰ܝϓމɓЗe
built on the recognition that issues lik
Describe what Global Citizen does.
poverty, and even eradicating polio, are
ϓ̌ٙਠɛdԨߧɢ׵࣬ৰʃ
systemic challenges. A disease like polio
The founding of Global Citizen was really
Յ௦ຌf
has lots of reasons why it spreads. You
built on the recognition that issues like
have a lack of public investment; you have
ίவݬ࿁༑ٙ௰ܝdҢ
poverty, and even eradicating polio, are
poor sanitation; you have poverty. It was
systemic challenges. A disease like polio
࿁ɽሊႭj˜ۘdҢλซፋІ
our recognition that systemic challenges
has lots of reasons why it spreads. You
require systemic solutions. Throughout
ԈՑ˼dᛓ˼ፋɹᑺவࡈ݂
have a lack of public investment; you have
history, we’ve seen the power of social
poor sanitation; you have poverty. It was
ԫf™Ңা੻˼זකəҢࣙᗙ
movements to make change.
our recognition that systemic challenges
In this day and age, how do we build
ٙಉɿdҪ˼ٙၺ׳ίɪࠦd
require systemic solutions. Throughout
a social movement to end extreme pov-
್ܝજৎፇ၍f˼ࢁഹɓࡈ˕
history, we’ve seen the power of social
erty? We were university students, and
movements to make change.
ݖԸᏍп˼Ԑ༩f˼࿁ҢႭj
it was just after Facebook had launched.
In this day and age, how do we build
It was really combining the power of
˜εϋۃٙԟࡈɛʔ݊œߒ
social media with popular culture and
a social movement to end extreme pov-
ጫdϾ݊ҢfҢʔცࠅйɛ
musicians to mainstream these issues,
erty? We were university students, and
but also give people a way to take action
it was just after Facebook had launched.
ٙᅐᅑאୢถfҢ̥ซᘱᚃۃ
and create impact. We often say that the
It was really combining the power of ຅Ꮦ˃hࣸᖯဧʿܑओɓૄᆀྠΝจίΌଢʮ͏ଡ଼ᔌ׵ʕ
БdԨ˲࿏ֵऊ๘ԟࡈ༈ϥٙtal
idea of Pop Meets Policy is fundamen
social media with popular culture and ̯ʮ෤ٙ࠯ఙစਨึڌစࣛdོႀəՉ˼ဂ˓ɰ̋ɝऊ๘
to our core DNA at Global Citizen. We
शषf™
musicians to mainstream these issues, creative director in 2015 and work with esting people around the globe. It was
ΌଢமѢٙБΐf
prioritize impact over ideology, action
but also give people a way to take action us to take it to different cities around the this Californian filmmaker, Ryan Gall,
வʔස࿁Ң݂ٙԫܘࠠ
taken over awareness raising.
and create impact. We often say that the world from Mumbai, India, to Johan- who said something to the effect of: You
ࠅdɰ̙˸Ⴍ࿁Όଢʮ͏ଡ଼ᔌ
idea of Pop Meets Policy is fundamental nesburg, South Africa, to Hamburg, know what you should do? You should
Getting a musician on board for the
ٙϓͭ೯౨əᗫᒟٙЪ͜f
to our core DNA at Global Citizen. We ҢࡁேɓΎ޶Ցٟึ༶ਗٙɢ ௅ʱfҢࡁႩމᅂᚤɢᎴ΋׵
first concert that you had in Central
reward people for taking action. Get
Germany. The rest is history.
ඎνО੭Ըᜊࠧf
Park began as a bit of a dicey
prioritize impact over ideology, action creative director in 2015 and work with esting people around the globe. It was
them to sign a petition, call on C
จᗆҖ࿒dਗ਼મ՟Бਗ׳ίఎom-
When someone attends a Global
proposition. It was the Foo Fighters
taken over awareness raising. us to take it to different cities around the this Californian filmmaker, Ryan Gall,
monwealth leaders to eradicate polio.
ৎจᗆʘɪf
ίତʦவࡈࣛ˾dҢࡁ
ሗЫ౜ࠑΌଢʮ͏ଡ଼ᔌٙ
who started the domino effect. Tell Citizen Festival, they actually have who said something to the effect of: You
And in return, they go in the drawing to
world from Mumbai, India, to Johan-
νОܔͭɓࡈٟึ༶ਗԸഐҼ
to perform an act of service in order
me about that.
ʈЪf
Getting a musician on board for the nesburg, South Africa, to Hamburg, know what you should do? You should
earn a ticket to your concert with John
to get a ticket, right? They don’t
first concert that you had in Central Germany. The rest is history. reward people for taking action. Get
We will always be indebted to Dave
Legend.
Ҭဂ˓ਞ̋Ыࡁίʕ̯ʮ෤ᑘ
฽၌மѢkҢࡁԟࣛᒔ݊ɽኪ
Όଢʮ͏ଡ଼ᔌٙϓͭ݊ਿ׵வ
Grohl of the Foo Fighters because he was
We had 25,000 signatures for 5,000
Park began as a bit of a dicey simply buy a ticket? them to sign a petition, call on Com-
፬ٙୋɓఙစਨึ௰ڋၑ݊ࡈ
That’s right. We say action is our cur-
tickets. And nine months after that, we
the first one to say yes. That was in 2012.
proposition. It was the Foo Fighters ͛dఱίᑕࣣ࡝࡝પ̈ʔɮf monwealth leaders to eradicate polio.
ᅵٙႩᗆjமѢ ķķ ޟЇ྅࣬When someone attends a Global
Ϟᓃڽᎈٙ౤ᙄf઼ਗவࡈ৶
had the attention of people around the
We said after the very first
rency. We’re after your
Ңࡁਗ਼໊ٟద᜗ٙ
who started the domino effect. Tell Citizen Festival, they actually have And in return, they go in the drawing to
ৰʃՅ௦ຌவᅵٙਪ
world. We were standing on the Great
voice. We’re after you to
festival, OK, that’s it. We
me about that. to perform an act of service in order earn a ticket to your concert with John
೐ࣖᏐܑٙ݊ओɓૄᆀྠf༧
ɢඎၾݴБ˖ʷձ
ᕚ ķķ ே݊ӻ୕׌ٙ
Lawn of Central Park for the very first
won’t do this again. A few
to get a ticket, right? They don’t
We will always be indebted to Dave வϣஞሔ݊੽ take action, whether that’s Legend.
Ңᑺᑺவ΁ԫf
days later, we get a call from
Global Citizen Festival. That was 60,000
ࠪᆀ࢕ഐΥৎԸd
calling on your elected of-
ܿ኷f྅ʃՅ௦ຌவ
simply buy a ticket?
Grohl of the Foo Fighters because he was ਷ყҧቃߵ˖ rency. We’re after your tickets. And nine months after that, we
We had 25,000 signatures for 5,000
Stevie Wonder’s manage-
people. And more than a decade later,
ficial or business leaders to
ਗ਼வԬਪᕚપΣ˴
Ңࡁ͑Ⴣชᑽܑओɓૄᆀྠٙ
That’s right. We say action is our cur-
ᅵٙशषึෂᅧϞܘ
contribute not just to polio
Global Citizen, with the help of our
ment saying he’s always
˜̊‘ٙᅧ܄
had the attention of people around the
We said after the very first
ݴdΝࣛഗɛࡁɓ
Ꮦ˃hࣸᖯဧ (Dave Grohl)d
eradication — it could be
tremendous partners, is now the largest
PHOTOGRAPH: DAVID ALEXANDER PHOTOGRAPH: DAVID ALEXANDER the first one to say yes. That was in 2012. (Rotary Voices) voice. We’re after you to world. We were standing on the Great
wanted to perform on the
˜ҧቃʘࠪ™
εࡡΪf̙ঐ݊ॹ˶
festival, OK, that’s it. We
Great Lawn of Central Park,
action-taking platform in the world.
sanitation; it could be access
Ϊމ˼݊ୋɓࡈഈᏐٙfԟ݊
၇Бਗٙ˙όԸ௴
ʮ΍ҳ༟eሊ͛ૢ΁
take action, whether that’s
won’t do this again. A few
to education.
and if you do this again next
We’ve catalyzed and mobilized mo
Lawn of Central Park for the very first re
ٙɓණືͦҷᇜ
ί 2012 ϋfҢࡁίୋɓϣࠪ
days later, we get a call from
Global Citizen Festival. That was 60,000
And as I write abou
ிᅂᚤfҢࡁ຾੬t in
calling on your elected of-
than 30 million citizen actions that have
year, he’s in. So I was like,
ʔԳeமѢഃਪᕚf
ϾԸf૧ϗᛓሗ
Stevie Wonder’s manage-
ficial or business leaders to
helped lead to more than $40 billion
the book, if you ask for help
I guess we’re doing it again
people. And more than a decade later,
ႭdഐΥݴБ˖ʷ
ᆀືഐҼܝႭdλыdఱவᅵ
Ңࡁ᜗ႩՑӻ୕׌ٙ
Ї on.rotary.
being distributed to a range of causes,
and you’re very clear in the
next year. And that’s where
ment saying he’s always
Global Citizen, with the help of our
contribute not just to polio
ədʔΎ፬əf఻˂ܝdҢ
ၾ݁ഄ݊Όଢʮ͏
impact you want to create,
the movement grew. Chris
including polio eradication. That’s
ܿ኷ცࠅӻ୕׌ٙ༆
org/podcastf
eradication — it could be
wanted to perform on the
tremendous partners, is now the largest
PHOTOGRAPH: DAVID ALEXANDER Great Lawn of Central Park, sanitation; it could be acce action-taking platform in the world. 39
Martin, the lead singer of
the universe has a way of
helped in some way touch the lives of
ࡁટՑ̦౤˃hӓ༺ (Stevie
ଡ଼ᔌࣨːਿΪٙɓss
Ӕ˙ࣩfίዝ̦ʕd
Coldplay, agreed to be our
over a billion people.
connecting you with inter-
and if you do this again next
We’ve catalyzed and mobilized more
to education.
year, he’s in. So I was like,
than 30 million citizen actions that have
And as I write about in
I guess we’re doing it again
the book, if you ask for help
helped lead to more than $40 billion
NOVEMBER 2024 ROTARY 45
臺灣扶輪 2024.11
next year. And that’s where
being distributed to a range of causes,
and you’re very clear in the
impact you want to create,
including polio eradication. That’s
the movement grew. Chris
Martin, the lead singer of
the universe has a way of
helped in some way touch the lives of
connecting you with inter-
over a billion people.
Coldplay, agreed to be our
nov24-D3-Global Citizen.indd 45
9/30/24 17:56
NOVEMBER 2024 ROTARY 45
nov24-D3-Global Citizen.indd 45 9/30/24 17:56