Page 25 - 2025年4月號

ᛘ٫ሜݟ ҧቃᕏႦٙሖ͛
THE ROTARIAN
READERSHIP SURVEY
What readers want
A 114-year legacy
讀者需求 114 年的傳承
THE ROTARIAN
READERSHIP SURVEY
What readers want A 114-year legacy
Not long after
With the changing media landscape, members of our family of magazines
ᎇഹద᜗ᐑྤٙᜊቋdҢࡁீཀ߅ҦආБІҢҷிdʔᓙరҬ౤ ίҧቃ௴ͭܝ
are using technology to reinvent themselves while also finding ways to Rotary’s founding,
ʺ̈وۜሯٙ˙جd˸һ̋တԑҧቃᛘ٫ٙცӋf ʔɮdڭᖯ
Paul Harris and
improve the quality of their publications to better serve readers.
With the changing media landscape, members of our family of magazines
Not long after
To help us better understand our audience, RI’s Research and Evalu-
are using technology to reinvent themselves while also finding ways to Chesley Perry, Ro-
Rotary’s founding,
މəһଉɝᐝ༆Ңࡁٙᛘ٫d਷ყҧቃٙ޼Ӻʿ൙Пྠඟ࿁
ation team surveyed more than 10,000 readers of Rotary or one of the h۞Ԣ౶ၾ࠯
tary’s first general
improve the quality of their publications to better serve readers.
Paul Harris and
secretary, launched
33 regional magazines. The research, conducted in the summer of 2024,
਷ყҧቃߵ˖˜̊‘א 33 ၇ਜਹҧቃᕏႦ൴ཀ 1 ຬΤᛘ٫ආБ ΂।ࣣڗТ
To help us better understand our audience, RI’s Research and Evalu-
Chesley Perry, Ro-
focused not only on readers’ opinions and their suggestions for the publi- a magazine to
ation team surveyed more than 10,000 readers of Rotary or one of the
tary’s first general
ሜݟfவධ׵ 2024 ϋࢀ֙ආБٙ޼Ӻʔසᗫءᛘ٫࿁̊يٙจԈ ౶ͭh႞л
share news and
cations but also their general interests and reading habits.
secretary, launched
33 regional magazines. The research, conducted in the summer of 2024,
Here are combined results for Rotary magazine and the regional publi-
information with
focused not only on readers’ opinions and their suggestions for the publi-
a magazine to
ʿܔᙄdᒔʱؓə˼ࡁٙ዆᜗ጳሳʿቡᛘ୦࿕f (Chesley Perry)
cations (some numbers are rounded): the growing num-
share news and
cations but also their general interests and reading habits.
˸ɨމ਷ყҧቃߵ˖˜̊‘ʿਜਹҧቃᕏႦٙၝΥഐ؈
ber of Rotarians.
Here are combined results for Rotary magazine and the regional publi- ௴፬əɓ͉ᕏ
information with
The first issue
the growing num-
cations (some numbers are rounded):
€௅ʱᅰኽ̬વʞɝj In what format do you read ႦdΣ˚ूᄣ
Do you regularly read your
ber of Rotarians.
magazine? your magazine? was published
in January 1911 as The National
The first issue
Do you regularly read your In what format do you read εٙҧቃٟࡰ
Rotarian with news from existing clubs,
was published
આ݊щ֛ಂቡᛘઆٙᕏႦk આ˸О၇ҖόቡᛘઆٙᕏႦk ෂ჈อၲʿ༟ৃf1911 ϋ 1 ˜d
your magazine?
magazine?
in January 1911 as The National
No Both announcements of new clubs, and an
essay in which Harris discussed the
19% 14% ࠯ಂᕏႦ˸Ό਷ҧቃٟࡰ‘
Rotarian with news from existing clubs,
Շ٫
purpose of Rotary clubs.
announcements of new clubs, and an
No
ޫᛘ
щ Both (The National Rotarian) މΤ೯
Perry became the magazine’s first edi-
19% Online 14% essay in which Harris discussed the
tor and held the position until 1928. As
purpose of Rotary clubs.
Yes 26% Print Бdʫ࢙̍ўତϞٟٙऊࢹeอ
60%
Rotary reached Canada and England, the
Perry became the magazine’s first edi-
ᇞɪ
81% Online ٟٙʮѓd˸ʿ۞Ԣ౶הᅠᄳٙ
tor and held the position until 1928. As
ॷ͉
Yes 26% Print magazine adopted the name The Rotar-
݊
60%
ian in September 1912.
Rotary reached Canada and England, the
81% ɓᇐઞীҧቃٟ֚ϙٙ˖௝f
Through the years, well-known critics
magazine adopted the name The Rotar-
and authors, along with popular artists
႞лዄ΂༈ᕏႦٙ࠯З˴
ian in September 1912.
On average, how much time do you spend reading each issue? and photographers, contributed their
Through the years, well-known critics
work to its covers and pages. The roster
1 hour+ 31-60 minutes 11-30 minutes 10 minutes or less ᇜdٜЇ 1928 ϋfᎇഹҧቃᓒ
and authors, along with popular artists
11-30 minutes 19%
આ̻ѩӊಂڀεˇࣛගቡᛘk ࢝Ї̋ࣅɽʿߵ਷d༈ᕏႦ׵
of contributors includes prominent
On average, how much time do you spend reading each issue?
and photographers, contributed their
figures such as Jimmy Carter, Winston
work to its covers and pages. The roster
1 hour+
10 minutes or less
1
31-60
9% ʃࣛ˸ɪ 18% ʱᙒ 11-30 10 ʱᙒאһˇ 1912 ϋ 9 ˜һΤމҧቃٟࡰ‘
31-60 minutes 55% ʱᙒ
9% 18% 55% 19% (The Rotarian)f
Churchill, Albert Einstein, Mohandas
of contributors includes prominent
K. Gandhi, Alex Haley, Ernest Heming-
figures such as Jimmy Carter, Winston
Churchill, Albert Einstein, Mohandas
Which kind of articles do you prefer? way, Helen Keller, Ann Patchett, Eleanor
ᎇഹҧቃٟཁ̺Όଢd΢ਜ
Roosevelt, Carl Sagan, Kurt Vonnegut,
K. Gandhi, Alex Haley, Ernest Heming-
and H.G. Wells.
way, Helen Keller, Ann Patchett, Eleanor
આ਋λࡳ၇ᗳۨٙ˖௝k Long, in-depth feature articles ਹᕏႦɰ௔ᚃሖ͛dމ຅ήᛘ٫
Which kind of articles do you prefer?
Short, straight news reporting
As Rotary clubs formed around the
Roosevelt, Carl Sagan, Kurt Vonnegut,
79% 21% world, regional magazines appeared,
and H.G. Wells.
Long, in-depth feature articles
Short, straight news reporting ଉɝٙਖ਼ᕚజኬ ౤ԶՈϞή˙ൖԉٙҧቃऊࢹf
ᔊ೵eٜટٙอၲజኬ
each offering Rotary news from a local
As Rotary clubs formed around the
79%
What would you most like to see more of in your magazine? 21% ୋɓ͉ਜਹҧቃᕏႦ׵ 1915 ϋ
perspective. The first regional maga-
world, regional magazines appeared,
Information on club projects ίߵ਷ʿฌဧᚆ೯Бf
zine was published in Great Britain and
each offering Rotary news from a local
What would you most like to see more of in your magazine?
perspective. The first regional maga-
આ௰ҎૐᕏႦᄣ̋ࡳ˙ࠦٙʫ࢙k Ireland in 1915.
਷ყҧቃਬɓ˸ʕ˖೯Бٙ
Information on club projects
Today, while the official flagship
zine was published in Great Britain and
各社服務專案的相關資訊
Do you agree or disagree How would you rate the magazine is published by Rotary Inter-
Ireland in 1915.
that the magazine allows overall quality of your ਜਹҧቃᕏႦ˜̨ᝄҧቃ™˜̊
national, the regional publications are
Today, while the official flagship
you to better understand magazine? ׵ 1960 ϋ 4 ˜˸˜ҧቃ™֙̊
produced independently by Rotarians
How would you rate the
Do you agree or disagree
magazine is published by Rotary Inter-
our global organization? આ࿁ᕏႦ዆᜗ۜሯٙ൙ᄆ and distributed in more than 130 coun-
આ݊щΝจҧቃᕏႦᏍпઆ
overall quality of your
that the magazine allows
national, the regional publications are
tries and in 26 languages. The flagship
you to better understand magazine? ௴ ̊d1981 ϋ 6 ˜ᐏ਷ყҧቃ
produced independently by Rotarians
һᐝ༆ҢࡁٙΌଢଡ଼ᔌk މОk ֛ࣨމ˜ശ˖ਜਹҧቃᕏႦ™d
our global organization?
and regional magazines have a combined
and distributed in more than 130 coun-
tries and in 26 languages. The flagship
Agree Excellent or circulation of more than 1 million.
While all regional publications focus
74% good 76% 1983 ϋ 7 ˜ҷމ˜ҧቃ™ᕐ˜
and regional magazines have a combined
on reporting about Rotary activities in
circulation of more than 1 million.
Excellent or
Agree
Νจ ᎴӸא Average ̊d1991 ϋ 7 ˜ҷމ˜ҧቃ™˜
their areas, they also carry content from
While all regional publications focus
74% Ԅλ 20% ̊d2016 ϋ 3 ˜һΤމ˜̨ᝄ
good 76%
the flagship magazine, including stories
on reporting about Rotary activities in
Average
౷ஷ and messages from Rotary headquarters.
their areas, they also carry content from
20% ҧቃ™˜̊dʊމ͉ήҧቃٟࡰ
Each publication is an integral part of
the flagship magazine, including stories
8% 3% ؂ਕ൴ཀɓ͠ɿfᇐష͟௰ڋӊ
the Rotary Global Media Network.
and messages from Rotary headquarters.
Each publication is an integral part of
8%
3%
ʔΝจ ࢨ ಂ 50 ̸̛ࠫᄣЇͦۃ 114 ࠫf
the Rotary Global Media Network.
MARCH 2025 ROTARY 55
MARCH 2025 ROTARY 55
臺灣扶輪 2025.4 23