Page 6 - 2024年12月號

With heart and mind
T o adapt, as laid out in Rotary’s Action for musicians, a cause-based club that mentors pro-
Plan, we must occasionally step out of our
fessionals, and a club for college students.
comfort zone and try something new. Here
These satellite clubs are part of a five-year plan the
are two examples of clubs that adapted —
ship through innovation.
one with heart and one through critical thinking Seoul-Hansoo club implemented to increase member-
and strategy. What’s the secret to founding and maintaining so
The Rotary Club of Chandigarh Mid Town, India, many satellite clubs? Membership between Seoul-
led with heart earlier this year. To engage members Hansoo and its satellite clubs is fluid and synergistic.
and grow membership, Club President Nitin Kapur Many members of the satellite clubs attend the
personally called every former member of the club and sponsor club’s meetings. And many of the sponsor
invited them to a gathering billed as an alumni meetup. club’s members participate in the satellite clubs.
Eight former members attended, and the results Additionally, the focus of each satellite club is no
were stupendous. The visitors had a chance to con- accident. Each one appeals to different interests of
nect once more — not only with current members people in the sponsor club and in the community,
but with the sense of camaraderie and belonging attracting existing and potential members. This is an
that membership gave them. By the end of the eve- excellent strategy to both retain and attract members
ning, the club welcomed six of the former members because it offers flexibility. If someone is interested
back into the Rotary family. in joining but they can’t make it to the sponsor club’s
Club President Kapur showed courage when he meetings, they have plenty of options to choose from.
reached out to the alumni. Not only did he adapt and These are just two examples of how we can adapt
try something new but he had the strength of char- with our hearts and minds. Every club is different, so
acter to show the club’s alumni how much they still I encourage you to reach out to members of your club
meant to the family of Rotary. That bravery paid off. and of the community around you. Ask them about
People want to feel needed and appreciated. People the club experience and what you can do to improve.
Photograph by Lucy Hewett feel that way if we don’t have the courage to tell them. STEPHANIE A. URCHICK For resources
Talk to enough people and you might find ways
want to feel that they belong. And they might never
that you can adapt and spark The Magic of Rotary
Meanwhile, the Rotary Club of Seoul-Hansoo,
in your club.
on engaging
Korea, has been experimenting with different club
and growing
models to great effect. Over the past four years,
membership,
Seoul-Hansoo has created and maintained four satel-
visit rotary.org/
4 lite clubs — a service club, an interest-based club President, Rotary International membership.
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