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˜  ˚ΈඤһอഗΙ޼










































                      家族傳統                      ண௪f˼ක֐ਗ਼ञλٙդਥԌ                   喬治‧武卡辛 (George Vukasin)
                                                                 coffee by the pound. That entrepreneurial spirit set
                                                                 the tone for the future.
                           THE SPECIALIST       ቖֻ᎛ᝂdԨකணɓ࢕ֳࠦd                   加州奧克蘭 (Oakland) 扶輪社社員
                      新鮮烘焙
                                                                                咖啡烘豆師
                A family tradition,                              My dad studied criminology and wanted to join the
                                                ᜫɽ଺ঐܲᆼᒅ൯fவ၇කן
                                                                 FBI, but my grandfather tapped him on the shoulder
                                                                 and said, “You’re going into coffee.” My dad followed
                   freshly roasted
                ɓЗդਥञԌࢪ࿁ෂוɧ˾ٙ                   ආ՟ٙΆุ࢕ၚग़މʮ̡ٙ͊                   在全職投入家族事業前,Ңಀ
                                                                 that path but also made a name for himself in public
                                                                 port commissioner.  ၾኈГࡩܦ֮౶ψ (Chiapas) ʿ
                ԫุeٟਜ˸ʿҧቃٙˀܠf                   Ըఢ֛ਿሜf           service, serving on the Oakland City Council and as
                  A coffee roaster reflects on a third-generation
                      business, community, and Rotary  家父本來攻讀犯罪學,қΣ݊            ͙۞̔ψ (Oaxaca) ٙ̈ɹਠ΍
                                                                 Today my sister and I run Peerless as the third gen-
                                                                 eration. We’re proud to still be roasting in Oakland and
                       的祖父在青少年時期從               ̋ɝᑌԞሜݟ҅dШख़˨שə                   ԫd˸ଉɝᐝ༆դਥԶᏐᗡf
                                                                 to be celebrating over 100 years of business in the city
                我      塞爾維亞來到美國。˼               ש˼ٙٲၶႭj˜Ы੻ᘱוդ                   Ңা੻຅̘ࣛܰஞɓ࢕Ңࡁಀ
                                                                 that supported our family all along. Like generations
                 M
                                                                 before us, we’ve been part of Rotary. My grandfather
                          y grandfather came to the United
                          States from Serbia when he was a  ਥԫุf™˨ፋන੽ख़˨ٙτ
                       ৎڋίʫശ༺ψٙვᘤ
                                                                                ڿΤʧୗཀٙդਥ୿෤ ķķ வ
                                                                 was a member of the first Rotary club in Oakland,
                                                                 followed by my dad, and then my sister and me.
                          teenager. He worked in silver mines
                ʈЪdШᘤ˴Ԉ˼ϋߏ֠Ⴠd                   રdШ˼ɰҳԒʮ΍؂ਕdಀ                   ί຅ࣛԨʔర੬ ķķ ຅ҢΣԟ
                          in Nevada, but the mine owner, see-
                ʔҜᜫ˼੽ԫνϤΦɢٙ௶ɢ                   ίෳдᚆ̹ᙄึ΂ᔖdԨዄ΂                   З༵͏࢝ͪΙϞ˼Τοٙᅺᜀ
                          ing he was too young for that kind of
                                                                 Before I joined the business full time, I worked with
                labor, pulled him out and had him help in the kitchen   an exporter in Chiapas and Oaxaca, Mexico, to under-
                                                ཀಥਕ։ࡰf
                ʈЪdکਗ਼˼ሜֻᄼגᏍώf
                                                                                ࣛd˼ชਗ੻ᆠଅޮ଼fவ΅
                instead. It turned out he was a great cook, as was my   stand the coffee supply chain. I remember visiting a
                father, and as it happens, I went to culinary school   farm we had featured by name, something that wasn’t
                ӚซՑ˼࢝ତၚರᄼᖵdҢ˨
                                                                 common at the time, and the farmer cried when I
                too. Food and coffee run deep in our family.  如今,我與姊姊作為ୋɧ˾ટ     ຾ዝᜫҢ࿁ԟԬڮϓவɓʲٙ
                ፋɰ݊νϤdϾҢܦ̷ɰආə                                    showed him the label. That gave me a deep apprecia-
                                                                                ɛࡁପ͛͟হٙชዧf
                Eventually, my grandfather moved to Oakland, फɛd΍Ν຾ᐄவ࢕ʮ̡fҢ
                                                                 tion for the people who make this work possible.
                ᄼᖵኪࣧfߕ࠮ʿդਥϘʊଉ
                California, and that’s where he met my grandmother
                and started what became Peerless Coffee & Tea in  ࡁଉชІႴٙ݊dʮ̡Ա್ί  我為何如此熱愛這份工作?Ϊ
                                                                 Why do I care about my work? Because coffee
                                                     George Vukasin
                ଉಔ࣬׵Ңࡁ࢕ૄʘʕf
                1924. He chose not to open a restaurant, though many   Rotary Club   matters. It’s a ritual, a comfort, a connection. It’s a
                                                ෳдᚆආБञԌdԨίவࢭ֐
                                                                                މդਥจ່ڢɭf̴݊ɓ၇ᄃ
                people urged him to, but instead bought used roasting   of Oakland,   livelihood for farmers, for our team, and for my family.
                equipment. He started selling the product to restau-  California  It still brings me joy to be part of it.
                                                ୞˕ܵഹҢࡁ࢕ૄ̹ٙ۬dᛇ
                                                                                όdɓ΅ᅌᔟdһ݊ɓ၇ஹഐf
                後來,祖父搬到加州奧克蘭,
                rants and opened a storefront where people could buy   Coffee roaster     — as told to brianna cook
                ίԟ༁༾Ԉख़͎dԨ׵ 1924                 ᅅ຾ᐄགྷϵϋٙሾ๯Ԣ೻຦f                   ̴༵݊͏eҢࡁྠඟd˸ʿҢ
                ϋ௴ͭ˜ೌၾࡐˢդਥ঩භʮ
                Photography by Andria Lo        νΝۃ఻˾ɛɓᅵdҢࡁɓٜ                   ࡁ࢕ૄٙ͛ࠇfਞၾՉʕdЇ
                                                                                     JUNE 2026  ROTARY  13
                ̡™(Peerless Coffee & Tea)fኋ     ݊ҧቃٙɓࡰfҢख़˨݊ෳд                   ʦʥᜫҢชՑတːᛇఃf
                ၍຅ࣛ஢εɛ฽ɢᅍં˼ක᎛                   ᚆୋɓࡈҧቃٟٟٙࡰdᎇܝ                          ɹࠑ͟ Brianna Cook ዆ଣ
           jun26-B-Specialist.indd   13                                                            4/30/26   19:30
                ᎜dШ˼ۍ፯኿ᒅໄɚ˓ञԌ                   Ң˨ፋe֒֒ձҢே޴ᘱ̋ɝf                                 ᙲᅂjAndria Lo
             24  臺灣扶輪 2026.6
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